In 1985, Jim Mellody dreamed up the idea of a family friendly restaurant, a neighborhood pub where friends and families could gather to enjoy good food and sports in a fun, comfortable atmosphere. Together, with his wife Jeanette, they embellished the Brady family name and created the now-famous Beef 'O' Brady's®. Their first sports bar and grill opened in Brandon, Florida. The regulars quickly nicknamed it "Beef's®."
Inspired by a love of sports, Jim filled his restaurant with TVs and satellite dishes so patrons could enjoy watching a vast array of sporting events. He also covered the walls with authentic sports memorabilia he had collected through the years.